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W ith our heritage in IT management consulting, applications development and project management, Bruner has added significant value to e-Commerce and e-Business application development projects for our clients. Key Benefits
CapabilitiesBruner's e-business capabilities include digital strategy development, interactive design, applications development of front-end transactional and customer relationship management (CRM) systems and facilitating back-end connectivity with core ERP and supply chain systems. e-Business Strategy Development Formulate plans to utilize the Internet in creating a unique and sustainable competitive advantage, including analyses of market trends and the online competitive landscape with regard to the organization and its e-business initiative leveraging Web-based technologies in ways their competitors are unable to effectively mimic. Business Process Consulting Since the migration to a global, online business environment has significant implications for back-end fulfillment processes, changes in the supply chain and other business processes, business process changes are examined and implemented to meet the demands of Internet commerce. Online Marketing Strategy The development of an integrated marketing plan encompassing the overall marketing vision, market research, traditional and interactive media planning and campaign success criteria are at the core of an Internet marketing strategy. Digital Brand Development At the heart of interactive services are the design and development of the enterprise's Web site. This element of front-end development requires that the company's brand identity is woven into the graphics, content, and streaming multimedia with which site visitors will interact. Custom e-Business Application Development The development of client-specific Internet applications and systems uses proprietary software modules built by our e-tool software partners to provide component-based development, object-oriented modeling, and related functionality. Our experience also includes the use of the standard tool-set of programming languages used for Web-based applications development. Packaged Web Application Implementation Included in the construction of e-business solutions are services related to the implementation of packaged Internet software. e-Commerce Integration Bruner performs integration of B2B or B2C e-commerce applications with internal ERP applications and other legacy systems. Using our proprietary integration tools facilitating middleware and enterprise development on Web servers, Bruner is able to develop and promote the interoperability of Web and legacy application transactions. Reference AccountsPriceline.com Priceline.com has pioneered a unique new type of e-commerce known as a "demand collection system" that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. From July 1998 until 2000, Bruner consultants joined members of the technical team that developed the famous priceline.com “Name Your Own Price” airline tickets web service. Bruner participated in other ways such as directing the Y2K Program Office, participating in business application development projects, and performing duties in IT systems support and DBA functions. World Marketing Exchange Inventing a new form of trading company - operating only on the web! In 1996 WOMEX redefined the way international trading companies operated. It displayed international manufacturers' products on the WOMEX web site for retailers in diverse locations to view and purchase for resale in local markets. Bruner assisted in design of its back-office systems and partnered with its applications development teams to build the site. |
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